Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company. 


Margarete Steiff GmbH is the world-renowned manufacturer of collectibles, soft toys and children's clothing. For over 140 years, we have been the epitome of the highest quality, first-class materials, perfect design and highest safety standards. 


When our founder, Margarete Steiff, made the Elefäntle pincushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the basis of her lifelong ideology and remains to this day. 




Her guiding principle "Only the best is good enough for children". is still our company philosophy today, and shapes our work as well as each of our products that leave our production facilities.


In 1902, Margarete's nephew Richard invented the first jointed bear, which soon adopted it‘s world-famous name "Teddy bear" inspired by Theodore Roosevelt and brought our Steiff brand its international breakthrough. 


Today, Steiff delights and enchants all over the world, from the USA throughout Europe especially Germany and Great Britain to Asia and China and Japan. In total over 50 countries worldwide. 

In order to preserve the values of Margarete Steiff for future generations, we have created a Code of Conduct which deals with the fundamental ethical business principles of Margarete Steiff GmbH. These form the basis for every procurement of goods along the supply chain and must be observed.


Sustainability 

This serves as a guideline for our decisions and our actions. Particularly in the area of sustainability, it is of great concern to us to take into account the economy, ecology and social requirements in our internal processes and those of our business partners, and thus to contribute as a company to a sustainable economy. 


We are aware of our responsibility towards our society and the environment. Within the scope of our possibilities, our actions go beyond the fulfilment of existing laws and regulations.

New materials 

Under the umbrella of "Teddies for tomorrow" we actively address the issues of sustainability and alternative materials. 

The haptic quality of the plush products must be maintained, and the ecological footprint must be further improved. 


The question of the best alternative plush material has not yet been answered, but we are taking on this task.


 In cooperation with Steiff Schulte, one of the last weaving mills in Germany, we are developing such materials, made of paper, hemp, linen or bamboo. In 2020, the first Steiff animals were made from these materials, and many more have followed to date.


Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company. 


Margarete Steiff GmbH is the world-renowned manufacturer of collectibles, soft toys and children's clothing. For over 140 years, we have been the epitome of the highest quality, first-class materials, perfect design and highest safety standards. 


When our founder, Margarete Steiff, made the Elefäntle pincushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the basis of her lifelong ideology and remains to this day. 


Her guiding principle "Only the best is good enough for children". is still our company philosophy today, and shapes our work as well as each of our products that leave our production facilities.


In 1902, Margarete's nephew Richard invented the first jointed bear, which soon adopted it‘s world-famous name "Teddy bear" inspired by Theodore Roosevelt and brought our Steiff brand its international breakthrough. 


Today, Steiff delights and enchants all over the world, from the USA throughout Europe especially Germany and Great Britain to Asia and China and Japan. In total over 50 countries worldwide. 

In order to preserve the values of Margarete Steiff for future generations, we have created a Code of Conduct which deals with the fundamental ethical business principles of Margarete Steiff GmbH. These form the basis for every procurement of goods along the supply chain and must be observed.


Sustainability 

This serves as a guideline for our decisions and our actions. Particularly in the area of sustainability, it is of great concern to us to take into account the economy, ecology and social requirements in our internal processes and those of our business partners, and thus to contribute as a company to a sustainable economy. 


We are aware of our responsibility towards our society and the environment. Within the scope of our possibilities, our actions go beyond the fulfilment of existing laws and regulations.

New materials 

Under the umbrella of "Teddies for tomorrow" we actively address the issues of sustainability and alternative materials. 

The haptic quality of the plush products must be maintained, and the ecological footprint must be further improved. 


The question of the best alternative plush material has not yet been answered, but we are taking on this task.


 In cooperation with Steiff Schulte, one of the last weaving mills in Germany, we are developing such materials, made of paper, hemp, linen or bamboo. In 2020, the first Steiff animals were made from these materials, and many more have followed to date.