The Steiff “Button in Ear” is one of the best known trademarks in the world. “Our “Button in Ear” stands for something very special: for craftsmanship, creativity and unmistakable design. Every ounce of our exceptional history since 1880. “



“We are a manufacturer with heart.” 

When founder Margarete Steiff made the Elefäntle pin cushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the foundation of her life's ideology and still guides Steiff today. Her motto "Only the best is good enough for children" remains the guiding principle of the company to this day.

Act with responsibility! 

“We are aware of our responsibility towards our society and the environment. Within the scope of our possibilities, our actions go beyond the fulfilment of existing laws and regulations.” 


Under the umbrella of "Teddies for tomorrow" Steiff actively addresses the issues of sustainability and alternative materials. 


The use of recycled PET bottles makes Tom Teddy bear’s cuddly soft plush fur and his filling particularly future-proof. Measuring 30 cm tall, trendy Tom has a cappuccino-coloured plush coat with a vanilla-coloured insert for his tummy. He has a short-pile, white round snout, paws and soles, as well as shiny black eyes and a funny dark brown nose! As a Teddy for tomorrow, he wears his green Steiff chest tag with pride...


The Steiff “Button in Ear” is one of the best known trademarks in the world. “Our “Button in Ear” stands for something very special: for craftsmanship, creativity and unmistakable design. Every ounce of our exceptional history since 1880. “



“We are a manufacturer with heart.” 

When founder Margarete Steiff made the Elefäntle pin cushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the foundation of her life's ideology and still guides Steiff today. Her motto "Only the best is good enough for children" remains the guiding principle of the company to this day.

Act with responsibility! 

“We are aware of our responsibility towards our society and the environment. Within the scope of our possibilities, our actions go beyond the fulfilment of existing laws and regulations.” 


Under the umbrella of "Teddies for tomorrow" Steiff actively addresses the issues of sustainability and alternative materials. 


The use of recycled PET bottles makes Tom Teddy bear’s cuddly soft plush fur and his filling particularly future-proof. Measuring 30 cm tall, trendy Tom has a cappuccino-coloured plush coat with a vanilla-coloured insert for his tummy. He has a short-pile, white round snout, paws and soles, as well as shiny black eyes and a funny dark brown nose! As a Teddy for tomorrow, he wears his green Steiff chest tag with pride...